Uk Online Casino Market
Anyone who’s anyone knows that Genting is a key name within the world of casino gaming. Largely as on the ground there are few companies who have as great a land-based casino presence. For many years, this is exactly want Genting hung their hat on. However, in todays’ digital environment the company clearly understands that the future of the industry lies elsewhere. With 47 land-based casinos to their name, including the brand new Resorts World Complex that was recently launched in Birmingham, Genting feel that their land based presence could springboard them towards major online success.
Running the largest number of land-based casinos in the UK, including…show more content…
However, we are now working hard to bring them together for the good of the players”. When all is said and done, it seems that there is real excitement that Genting is creating an all round product catalogue that could sweep up on British shores.
Board Backing
Making sure that the full-casino project that Genting seem to be launching is concise; the board has been quick to issue its full support. In a glowing statement it reads “Growing margins are what we like to see, so the chance to push our profits out even further is something that was easy for us to get on board with”. Chris Ashworth (Genting IT Director) has spoke glowingly on the boards growing support, “Most brands within the industry are operating under constrained means, but Genting are different. The board and managing director have seen the real potential in growth and are backing us to the hilt to grow our margins”. Financially speaking it seems that Genting is now backed by some serious muscle, with many considering the online casino to be on the brink of securing a major market share.
Positive Customer Experience
What has helped Genting become so well respected has been the level of customer service they provide. Through round the clock support, reliable customer service staff options, and various key bonus and promotions, Genting looks to serve the needs of almost every type of online casino customer. Ashworth said,
Online casinos in the UK are really popular in no small part because they’re fully-legal under most conditions. Since the government recognizes (and even licenses) online gaming venues as legitimate businesses, UK-based casinos and betting sites are more likely to be secure and reliable than sites aimed at a less-open market, such as the USA. Online casinos in the UK are really popular in no small part because they’re fully-legal under most conditions. Since the government recognizes (and even licenses) online gaming venues as legitimate businesses, UK-based casinos and betting sites are more likely to be secure and reliable than sites aimed at a less-open market, such as the USA. Whenever a fresh online casino licensed in the UK pops us on the internet, we immediately throw it into the ring to see how it fares against seasoned veterans. These are the websites you’ll see on the “New Casinos” list. In most cases, young companies have neither experience nor resources to impress players.
The online casino industry keeps improving along with developments in technology and in line with regulation changes. How the market will operate and what we can expect in 2020 is certainly interesting. Here is what to expect over the next 12 months.
- Unique Welcome Bonuses
Anyone who has tried to look for a new online casino will have realised how crowded the online casino market is. To lure gamers to their casino over others, they use a string of tactics but the most effective are welcome bonuses. However, the type of bonuses is usually limited to a certain number of free spins, no deposit bets and alike.
To separate casinos from their competitors, casinos are now looking for ways to offer welcome bonuses that are unique. This has already been achieved at Party Casino, an online casino with a wealth of attractive bonuses for new and existing players.
- Redirecting Marketing
Online casinos just like casinos themselves have always been directed at male players. This has because males were always more interested and likely to gamble. Yet, with the invention of the smartphone and other trends, more women are enjoying online casinos and their apps. Similarly, more males are playing Bingo despite it being dominated by females in the past.
These trends have caused marketing of online casinos to change and appeal to both sexes equally, or even the development of online casinos exclusive to female players online.
- 5G Wireless Technology
5G wireless technology will bring us faster download speeds and stronger connections in certain locations, namely bigger UK cities. The technology has already been developed and perfected in some Asian territories and it is due to be implemented in the UK soon.